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Industrial Controls Ferrz Shawmut title

The industrial controls market

95% of electrical protection devices in industry are interchangeable.

This market requires a vast array of equipment to control power in the electrical panels at industrial locations.

These protection devices are consumer products, mass produced commodities, built to international standards.

There are two types of market:
• the capital equipment market, for new products ordered by engineering or project teams;
• the replacement parts market, on demand from maintenance departments.

Product offering in new and replacement fuses, fuse holders, switches, LV disconnectors, MV disconnectors, etc.

Audits of electrical protection inventory at a customer’s, under an MRO contract.

Interchangeability of these components offers an opportunity to manage all the protection inventory at a location or for a key account.

On this fiercely competitive market where products are completely standardized, Ferraz Shawmut stands out thanks to:
• a well-known brand, expert standing and professionalism;
• a network of proactive distributors close to customers everywhere (for MRO);
• availability of products from both supplier and distributors;
• competitive prices.

Ferraz Shawmut has set up promotional programs to boost the sales network and media plans to make the brand more visible.

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